Collection of Personal InformationWhen you create a HelloFresh account the personal information we collect may include your:
- Name
- Mailing and Delivery Address
- Email Address
- Telephone Number and other Contact Details
- Mobile Number
- Age and Date of Birth
- Gender
- Credit Card Information
- Details of the products and services we have provided to you or that you have enquired about, including any additional information necessary to deliver those products and services and respond to your enquiries
- Any additional information relating to you that you provide to us directly through our website or app or indirectly through your use of our website or app or online presence or through other websites or accounts from which you permit us to collect information
- Any other personal information that may be required in order to facilitate your dealings with us
We collect these types of personal information either directly from you, or from third parties. We may collect this information when you:
- Register on our website or apps
- Purchase a product or subscribe to a service from us
- Sign up or subscribe to our services via a sales agent at your home or in public
- Communicate with us through correspondence, chat, email, or when you share information with us from other social applications, services or websites
- Interact with our sites, services, content or advertising
The personal information we collect from you will be used in some or all of the following ways:
- To deliver the products you have purchased from HelloFresh
- To enable you to access and use our website, services and app
- To ensure your eligibility for HelloFresh services
- To inform and update you on the delivery of the product and for customer support purposes, and to provide technical notices, updates, security alerts and information requested by you
- To provide you with relevant product information
- To operate, protect, improve and optimise our website, services, app, and our users' experience, such as to perform analytics, conduct research and for advertising and marketing, either by us or via our service providers
- To administer rewards, surveys, contests or other promotional activities or events sponsored by or managed by us or our business partners
- To display content, advertising or offers that are run by us or our partners, that may be customised to your interests, preferences and/or experiences including through targeted marketing or data and audience matching activities
- To send you marketing and/or promotional materials from time to time. *Note: you can unsubscribe from electronic marketing communications at any time by using the unsubscribe function within the electronic marketing material*
We may also disclose your personal information to trusted third parties who also hold other information about you. This third party may combine that information in order to enable it and us to develop anonymised consumer insights so that we can better understand your preferences and interests, personalise your experience and enhance the products and services that you receive.