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Amy Hayes
PR Manager ANZ
PR Manager ANZ
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About us
HelloFresh provides you with everything you need for delicious dinners every night, with extra twists that elevate your dinner. With a wide selection of easy-to-follow recipes, you can tailor the menu to suit your needs by choosing from a selection of recipes like Balanced, Vegetarian or Family Friendly recipes. Or you can choose to upgrade and serve something a little bit fancy with our Gourmet option, cook once and enjoy two different meals with Dinner to Lunch, or enjoy a Fresh & Fast recipe for those busy nights.
With quick and easy cooking and time saved grocery shopping, HelloFresh makes dinner efficient without having to compromise on taste.
Tom Rutledge
Founder & CEO, HelloFresh Australia
Founder and CEO of HelloFresh Australia, Tom Rutledge is a self-taught cooking enthusiast and 2011 MasterChef Australia contestant. Tom’s strong skillset in general management and online business operations has seen him successfully establish and grow several businesses in the start-up sector. In 2010, he competed in the third series of MasterChef, where he successfully made it to the top 24 contestants. Following his invaluable experience on MasterChef, Tom put these skills into practice and founded Mr. Perkins & Co., a boutique gourmet home food delivery service. The business was the first proponent of the Meal Kit concept in Australia and ultimately lead to Tom being approached by HelloFresh to launch the company into Australia in 2012.
Founder and CEO of HelloFresh Australia, Tom Rutledge is a self-taught cooking enthusiast and 2011 MasterChef Australia contestant. Tom’s strong skillset in general management and online business operations has seen him successfully establish and grow several businesses in the start-up sector. In 2010, he competed in the third series of MasterChef, where he successfully made it to the top 24 contestants. Following his invaluable experience on MasterChef, Tom put these skills into practice and founded Mr. Perkins & Co., a boutique gourmet home food delivery service. The business was the first proponent of the Meal Kit concept in Australia and ultimately lead to Tom being approached by HelloFresh to launch the company into Australia in 2012.
Amy Smith
Chief Marketing Officer and Managing Director, HelloFresh Australia and New Zealand
Managing Director and Chief Marketing Officer (CMO) of HelloFresh Australia and New Zealand, Amy Smith is a data nerd at heart, with a background in mathematics and engineering, and an MBA from Harvard Business School. Amy started her career at McKinsey in Melbourne. Amy's first taste of the start-up life was at Handy in New York City. Amy has worked for HelloFresh for 3 and a half years, across Operations, Product Development and Marketing, across 10 geographies and three continents.
Managing Director and Chief Marketing Officer (CMO) of HelloFresh Australia and New Zealand, Amy Smith is a data nerd at heart, with a background in mathematics and engineering, and an MBA from Harvard Business School. Amy started her career at McKinsey in Melbourne. Amy's first taste of the start-up life was at Handy in New York City. Amy has worked for HelloFresh for 3 and a half years, across Operations, Product Development and Marketing, across 10 geographies and three continents.
Hannah Gilbert
Head of Culinary, HelloFresh Australia
Hannah, is an Accredited Practicing Dietitian and culinary nutrition, communications and marketing specialist with over 10 years’ experience in the food industry. Hannah’s current role as Head of Culinary at HelloFresh utilises her expertise in product, recipe and menu development to lead a team of chefs, nutritionists, dietitians and food scientists. She oversees the culinary strategy and manages the entire recipe creation process. Hannah sees value in the influential role HelloFresh can play in providing a product that makes cooking healthy meals achievable for all.
Hannah, is an Accredited Practicing Dietitian and culinary nutrition, communications and marketing specialist with over 10 years’ experience in the food industry. Hannah’s current role as Head of Culinary at HelloFresh utilises her expertise in product, recipe and menu development to lead a team of chefs, nutritionists, dietitians and food scientists. She oversees the culinary strategy and manages the entire recipe creation process. Hannah sees value in the influential role HelloFresh can play in providing a product that makes cooking healthy meals achievable for all.
HelloFresh Group
Would you like to know more about the HelloFresh Group?
Click here to view the corporate press kit.
Click here to view the corporate press kit.
Saskia Leisewitz
Corporate Communications
Corporate Communications
Daniel Álvarez
Investor Relations
Investor Relations